Helix of Northcote

From the architecture of the building to the bohemian artistic vibes of Northcote, these unique homes drew inspiration from a variety of sources and we sought to weave this into every touchpoint of the brand. Taking cues from the building’s spiral staircase feature, the project was named Helix. The brand acted as a canvas for multiple references to art, including the interior style of 90s art and design. For the print collateral, we used raw leather and paper stocks to continue the raw and exposed materials theme throughout the building. 

I was the Creative Lead on this project while. Work completed while working at Urban Angles for their respective clients. Copyright / Urban Angles Pty Ltd.