Bridging the gap between strategy and design, I create brands that connect with audiences, build value and drive meaningful results.

Brand Strategy & Positioning
Research, brand audits, positioning, brand architecture and storytelling.

Brand Identity & Creative Direction
Visual identities, brand systems, creative concepts and art direction.

Brand Experience & Rollout
Campaigns, digital, web, print and environmental applications that bring brands to life.

Great branding should do more than look good. My strength lies in connecting the dots between strategy and design, transforming business ambitions into distinctive brands that connect with people and deliver meaningful results.

Over the years, I've helped shape brands and campaigns behind some remarkable outcomes. From contributing to a Queensland record-breaking $285 million in property sales in a single day, to marketing campaign of the year, a development achieving 50% sales in two weeks and another 40% sold before public launch. I've also helped create a hospitality brand in Docklands that survived COVID and continues to thrive. Different projects, different challenges. The common thread? Connecting smart strategy with distinctive creative to build brands that deliver.

I collaborate with ambitious businesses, creative agencies and multidisciplinary teams, with particular experience across:

• Residential & Commercial Development

• Mixed-Use Precincts

• Hospitality & Lifestyle

• Architecture & Interior Design

• Construction & Building

• Creative & Branding Agencies

• Placemaking & Hospitality Consultancies

I'm Rosie, an independent brand strategist and brand designer based in Melbourne, originally from London.

With over 18 years of experience working across leading creative agencies and in-house teams, I bring together strategic thinking, creative vision and hands-on design expertise.

My strength lies in connecting business objectives, audience insights and creative ideas to develop brands with clarity, character and purpose.

Since moving to Melbourne 13 years ago I have specialised in branding for property, places and hospitality.

I'm also Co-Founder of The Place Network, an industry community bringing together different disciplines to help shape better urban places for Melbourne.

Let's create something that delivers.

Whether you're building a brand, evolving an existing one or looking for a strategic creative partner, I'd love to hear what you're working on.

Let's talk
hello@rosiewilkinson.com
+61 412 490 991