Designed by the notable DKO Architecture - this cafe has been exquisitely designed and was shortlisted for the Eat & Drink Design Awards for the Best Café Design, the new venue was also host to the World Latte Art Championship.
The brief was to create a fresh contemporary visual identity that not only complimented the natural interiors but also stood out against them. We needed a brand concept that could resonate with both its Chinese owners and the Chinese demographics we were targeting. In Chinese ‘Bei’ means cup. And similar to the Chinese language of using symbols for words, we created a pictorial representation of the wordmark.
I was the Creative Lead on this brand, work completed while working at Urban Angles for their respective clients. Copyright / Urban Angles Pty Ltd.
